Nov 12 2006
Earth to America
A great campaign of The Blue Man Group! Earth to America (at Youtube). Last year, I have visited The Blue Man Group in Berlin. It was a really fantastic show! A little preview can be viewed here.
It is very interesting, that such a show is so successful. It is realized perfectly. There are so much details, that impress so much. This marketing trick can be read in a very interesting book called “Tipping Point”. I’m reading this book at this time (thanks to Robert Basic for the tip). It clearly shows, that success can be achieved just by changing details of your product. A really great book!
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